The Purpose:
The goal is generate enough business on the initial marketing campaign that it pays for itself.
BizSenze is committed to becoming your marketing consultant on a regular monthly basis.
The Solution:
Design a marketing plan that generates new business within the first month.
Charge the least amount necessary to implement the plan.
Offer BizSenze's service free for the first month.
- This marketing plan is a Postcard mailer.
- Based on estimates: 5 - 50 leads should be generated.
- Revenues should exceed costs of marketing plan.
- Evaluate the success of the Postcard Campaign.
- Use revenue gained to continue marketing into the next month.
- Consider implementing new marketing ideas to increase business income.
The Risks:
The initial cost of the Postcard Mailings.
