About this course
The purpose of this course is to de-mystify marketing so that you can use it to your advantage.
Local Small Business Owner
You should be Best in Class
You should expect to increase your business revenues
Opportunity - NO
MLM - NO
Franchise - NO
What you need to know about Marketing
A brief description of this lesson
What is the marketing cycle.
How to develop a marketing budget
You and your business are your best asset.
How to use evaluations to grow your business.
Why you need a website and how little it cost to have one.
How to make your website relevant and why it works.
Your business email
What are business directories and should you use them?
Search Engines a basic understanding of how they work
The consumers journey and how to use it to your advantage
Get a jump on your competition.
Make your website work for you.
Lead generation websites. Are they worth it.
Use craigslist to find business
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