About this course
As your business evolves over the years does your client base think of you when your services can be rendered. Are you "Top of Mind". In other words when the topic of "Handyman" comes up are you the one they think of?
Is your plan to grow your business such that the day to day physical demands are handled by employees while you handle back office requirements.
Is your long term plan to sell your business and get out of the industry all together.
Your business has a value what is it. How can you improve it.
A brief description of this lesson
What is the marketing cycle.
How to develop a marketing budget
You and your business are your best asset.
How to use evaluations to grow your business.
Why you need a website and how little it cost to have one.
How to make your website relevant and why it works.
Your business email
An Intro
Traditional Advertising
What are business directories and should you use them?
Search Engines a basic understanding of how they work
The consumers journey and how to use it to your advantage
Get a jump on your competition.
Make your website work for you.
Lead generation websites. Are they worth it.
Use craigslist to find business
An introduction to campaigns
What are campaigns
How to evaluate your campaigns
Targeting your client base
Develop a CEO mindset to your business
Before you can advance you must review.
What is planning
Your immediate goals
Intermediate Goals
Retirement goals
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